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Seasons 52
[Westfield]
-Concept
developed as a part of a sales pitch to 'Seasons 52' and l Westfield team, the design focuses on the customers' experience inside and outside of the brand's environment...
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INSTITU
TIONAL
CP Math Science Ctr.
[4th Year Studio]
-San Luis Obispo, CA
Team development of a new Math & Science Center and Centennial Park for Cal Poly San Luis Obispo...
[Vince Cimo, Fernando Gonzalez, Nathan Mendelhson]
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S.A.A.P
[3rd Year Studio]
-Pasadena, CA
A sattelite automobile assembly plant for the students of the Art Center in Pasadena...
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RESIDEN
TIAL
(RE)Program
[5th Year Thesis]
-Sub-Urban
Programmatic multiplicity; parallel urban and sub-urban case studies building upon the dynamic and continually changing lifestyles as a response to the growing average American home....
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(RE)Program
[5th Year Thesis]
-Urban
Programmatic multiplicity; parallel urban and sub-urban case studies building upon the dynamic and continually changing lifestyles as a response to the growing average American home....
click to enlarge
MORPH
[4th Year Studio]
-Concept
MORPH represents two envrionments coming together, natural and built, in a passive dwelling...
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RETAIL
Heads Up
[Westfield + Heads UP]
-Culver City, CA
A challenging location leads to a unique configuration and maximum exposure for an existing tenant...
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Jockey
[Westfield]
-Concept
Developed with a focus on activewear. A clean and instructional design helps communicate Jockey's product line...
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Dilettante
[Westfield]
-Concept (Seattle, WA)
A chocolate and coffee lover's delight. Thus the hilights for this design rely on showcasing the company's many offerings with a special attention on their confections...
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EyebrowPlus
[Westfield + EyebrowPlus]
-Retrofit (San Francisco, CA)
A much needed facelift included updating their brand image with a new logo ∧ graphics, privacy panels, finishes, with virtually no budget...
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CBTL
[Westfield]
-Concept (Fairfield, CA)
An uncommon location led to proposing to develop the adjacent under-stair space. Thus providing a spot to relax and enjoy your drink...
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Boloco
[Westfield]
-Concept
Taking strong cues from their diverse east coast restaurant locations this design fuses their brand, image, and business model within this new retail paradigm...
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Chop't
[Westfield]
-Concept
Fresh, vibrant, and engaging, all keywords in preserving the brands identity. Such is achieved through the use of Chop'ts vibrant color scheme on a natural wood backdrop...
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Empanada N Buns
[Westfield]
-Concept
A challenging project in an attempt to shift the attention away from an otherwise overpowering 'back-of-house'...
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Bose
[Westfield]
-Concept
Designed as an open showcase thus allowing customers to engage the brand and their lineup, meanwhile functioning as a full retail outlet...
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GO Dogs
[Westfield]
-Concept (West Hills, CA)
Conceptual development of a generic gourmet and organic hot dog shop; includes branding, packaging, and retail environment...
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Piroshky Piroshky
[Westfield]
-Concept
Developed for a pitch, the design builds on the brands old world feel and creating a spectacle of how the pastry is made...
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Panda Express
[Westfield]
-Concept
Asked to develop a design based on the idea of only selling the top 3 items. The result was more of a showcase for these top 3 and a strong brand presence...
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Dippin' Dots
[Westfield + Dippin' Dots]
-Bethesda, MD
An exciting opportunity to work on a well known brand. The largest challenge was fine-tuning the 'fun' brand image to meet Westfield's design criteria...
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GRAPH
ICS
EyebrowPlus
[Westfield + EyebrowPlus]
-San Francisco, CA
Suffering from generic-ism, their kiosk and branding needed a facelit especially for being a top tier center. I sought to keep it clean, crip and bold...
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Cafe D'Italia
[Westfield + Cafe D'Italia]
-Santa Anita, CA
Here I sought to capture their delicious crêpes, but most importantly ensure the menu helped customers satisfy their palate easily...
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PHOTO
GRAPHY
...soon
coming soon: more projects + detailed project pages